In Word, there is just a table (which Word supports very well). So nothing exceptional there.
In Excel, the table will export the presented information in the columns for questions. Then the responses gathered will be exported in order, starting with the first column and working right-ward. So, if you have 4 columns of gathered responses (like below), you will have 4 sets of questions. All of this is necessary to fit a big matrix into a 2-column format in Excel. As you may remember, the Excel comparison export will have vendors' responses next to each other for side-by-side comparison.